Creation

Ideas with mind and heart for hearts & minds

To us, good creative work always starts with a strong core idea...and is expertly channeled to the right audiences. This can be comprehensively in a 360° campaign (online incl. web, UX, UI, social media, print, OOH), technically precise as part of our medical writing expertise, or in classic corporate design and literature projects. And the extraordinary added value: our own film unit complete with cutters, motion designers and a small sound studio.

Campaigning

We don’t measure a strong campaign only in terms of budget or media spending. What counts for us is the core idea. This has to be able to work everywhere at all times – not in a consistent form, but consistently well. Phrased to the point and perfectly executed. Simultaneously specific and compelling for every channel.

Online

Sure, we can also put together websites, banners or social media posts. And we’re happy to do it with influencers, as Instagram stories, or as a TikTok move with preloaders or bumper ads, too. But more than anything, we can think digitally – from earned to paid. We go beyond classic adaptations to develop online measures that use every channel natively – and offer real content.

Film

The (digital) future belongs to video. This can gladly be a six-figure production – but it still needs implementation that’s at least as fast, practical, and high-quality. Our flexible in-house film team films content stories, covers PR events, develops and cuts manifesto films – and much more.

Medical writing

Expert competence, effective and secure implementation: We get precisely to the point about the value of your pharmaceutical product – for experts and laypeople alike. What we deliver: Content, creative solutions and campaigns that get noticed and remembered – by doctors and pharmacists, patients and caregivers, and by other stakeholders in the healthcare system.

From technical-professional to emotionally engaging: We know the relevant channels – print as well as digital – find the right tone, and use them efficiently and quantifiably in combination – in conformance with all applicable codes and regulations, of course.

Our services in the area of health (selection):

  • Healthcare PR and marketing
  • Medical sciences editing
  • Conferences, congresses, symposia, workshops and ad boards
  • Market access incl. approval procedures
  • Rx-OTC switch
  • Healthcare competitive intelligence
  • KOL management
  • Omnichannel management incl. setup and maintenance of physician communities
  • Internal communication
  • Issues preparedness and management
  • Public affairs
  • Management consulting

Literature

Print is dead – long live print! Who’d have thought that people would love to hold something printed in their hands – in the digital age no less! Because: No matter if it’s a customer magazine, brand brochure, or a sustainability- or annual report: We always have the editorial content for exciting and convincing brand stories – and we always have an eye for implementing them creatively. From research to layout to print and post-publication.

Corporate design

We believe in the effectiveness of design systems that communicate your company philosophy in a persuasive package with their simple, flexible and modular construction. And where analog and digital are perfectly meshed, of course. Our philosophy here is to develop these systems together with our partners – so the fun doesn’t have to wait for the first go-live event.